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AN EVALUATION OF CUSTOMER ORIENTATION OF SERVICE EMPLOYEES AND SERVICE QUALITY IN NIGERIA

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Mean and Standard Deviation
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

EXCERPT FROM THE STUDY

Based on the finding of this study, the following conclusions were made:

  1. Retaining a higher percentage of existing customers is one of the benefit of customer orientation of service.
  2. Attracting more customers through positive word of mouth is another benefit of customer orientation of service.
  3. Increasing the usage rate of existing customers is also a benefit of customer orientation of service.
  4. Reduction in money spent on advertisement is part of the benefit of customer orientation of service.
  5. Increase in financial revenue is beneficial is also beneficial to customer orientation of service.
  6. More customer orientation creates  relationship with higher service quality
  7. Higher service quality increases the relationship with more customer satisfaction
  8. More customer satisfaction increases company revenue
  9. Service quality increases the motivation of service employee
  10. More customer orientation increases quality of service thereby leading to customer retention




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